Doing Research in the Real World
SAGE Publications Ltd | ISBN 0 7619 4879 1 | English | PDF | Pages: 441 | Size: 3.86 MB | RAR Compressed | No Password INTRODUCTION
This book is designed to introduce you to some of the essential methodologies, approaches and tools of research. In doing so,we will explore some of the philosophies and theoretical perspectives behind the many different ways of conducting research, as well as providing practical examples and guidance as to how research should be planned and implemented. Later in this chapter we will look at the structure of the book, but first we need to examine the nature of the research process and why research is being seen as increasingly important in a growing number of organizations and contexts. The term ‘globalization’ is often used to describe a world that is becoming increasingly integrated and interdependent and where large, international organizations dominate.Within this globalized world, change in business and working environments has become rapid, pervasive and perpetual. Organizations have adapted to this uncertainty in a number of ways. One approach has been to understand (research) and develop
relationships ith both markets and supply chains. Most forward-looking organizations have also recognized the need for a multiskilled and occupationally agile workforce. It has also required that organizations understand what motivates their workforce and how people embrace change. All this has had an enormous impact on the way organizations operate and interact with the ‘real world’, and how they communicate and work. Small and mediumsized enterprises (SMEs) have also had to modernize their organizational practices and to understand their working environment, as have public sector organizations (including hospitals, schools, colleges and universities) and voluntary organizations. Faced with a more competitive, dynamic and uncertain world, a knowledge of research methods is important because it helps people in organizations to understand, predict and control their internal and external environments (Sekaran, 1992). It also means that those involved in commissioning or sponsoring organizational research are
better placed to understand and manage the work of researchers and to objectively evaluate and interpret the outcomes of research. Hence, it becomes possible to calculate the potential risks and benefits in implementing research projects. But what do we mean by the term ‘research’?
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