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Profitability is the interaction between income and expense. If you can increase
revenue or lower costs, you are likely to have more money on the bottom line. If
you can do both, you are guaranteed more profit.
Increase sales
The most immediate way to build the bottom line is to boost sales. You do not
have a cost problem that cannot be covered by higher volume. In the pages that
follow, you will find tested ideas to help you gain more sales from your existing
customers as well as powerful ways to bring in new patrons.
Control costs
The other piece of the profitability puzzle is costs. Nobody ever got rich by saving
money but you can not afford to waste your resources. Because this book is
intended for the seasoned manager, we did not spend time writing about more
conventional ways to control costs (like portion control.) You should already know
about things like that. The cost control section includes potent but less obvious
ideas on how to save money and get more bang for your buck.
Adopt profitable ideas
Finally, because hospitality enterprises are organic entities, the book includes a
few ideas that are a bit more on the philosophical plane to help start you thinking
on a more profitable level. If you can allow yourself to open up to some new
directions, you may be surprised at the possibilities you will start to see.
About this book
This is not a ?how-to? manual. In fact, you may find seemingly contradictory ideas
in here. The industry experts we have gathered in this book cannot tell you how
you should run your business ? the goal is only to share ideas that have worked
for others. You must decide which ones, if any, are appropriate for you.

Each thought in this book has been condensed to its bare essence so some may
raise more questions than they answer. If this happens, the contributing authors
can provide more clarification ... but only if you ask (and we hope you will)!
Contact information is included at the end of the book.

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